US FDA warns Novo for second time about misleading drug advertising
US FDA warns Novo for second time about misleading drug advertising
ReutersTue, March 3, 2026 at 10:23 PM UTC
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A box of Ozempic and contents sit on a table in Dudley, North Tyneside, Britain, October 31, 2023. REUTERS/Lee Smith
March 3 (Reuters) - The U.S. Food and Drug Administration has told Novo Nordisk to stop running a consumer ad for its blockbuster diabetes drug Ozempic, saying the commercial makes false and misleading claims about what the drug can do.
It is the second time in less than a month that the FDA has warned the Danish drugmaker for deceptive advertising.
The latest letter, dated February 26, takes aim at an ad for Ozempic, the company's flagship diabetes injection.
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The first warning letter, issued on February 5, was about a TV spot for Wegovy, Novo's weight-loss pill.
Novo Nordisk did not immediately respond to Reuters' request for comment.
(Reporting by Kamal Choudhury in Bengaluru; Editing by Shinjini Ganguli)
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