24 Pop Stars Who Proved They're Just As Successful In Business
24 Pop Stars Who Proved They're Just As Successful In Business
Michele BirdSun, October 11, 2026 at 2:16 AM UTC
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I'm already wondering what they'll do next.Pop stars like Lady Gaga, Ariana Grande, and Selena Gomez are known for absolutely dominating the charts. But did you know they're also secretly business tycoons? From makeup to fashion, here are the musicians who found major success outside of the music industry:1. To start, Selena Gomez founded Rare Beauty in 2020. The vegan and cruelty-free makeup line was named after her third studio album, Rare. The brand supports mental health by donating 1% of sales to the Rare Impact Fund annually.
Mike Coppola / Getty Images for Rare Beauty2. Rihanna is the mastermind behind the Fenty empire. Fenty Beauty launched in 2017, carrying cosmetics to skincare. Savage X Fenty was established in 2018 and offers lingerie to sportswear.
Kevin Mazur / Getty Images for Savage X Fenty3. Ariana Grande founded r.e.m. beauty in 2021, a vegan and cruelty-free makeup line.
JC Olivera / 2026GG / Penske Media via Getty Images
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4. Lady Gaga founded her vegan and cruelty-free makeup brand Haus Laboratories in 2019. It relaunched as Haus Labs in 2022 and is now found exclusively at Sephora.
Gilbert Carrasquillo / GC Images / Getty Images5. In 2022, Katy Perry co-founded the non-alcoholic cocktail line De Soi with Morgan McLachlan. From cocktails to spritzes, you get all the flavor without worrying about a hangover.
Theo Wargo / Getty Images for Tribeca Festival6. Victoria Beckham founded her luxury ready-to-wear fashion brand in 2008. A little over a decade later, she expanded her footprint by launching cosmetics, skincare, and fragrance lines.
Samir Hussein / WireImage / Getty Images7. In 2003, Gwen Stefani launched the fashion company L.A.M.B. The brand later shifted from apparel and accessories to eyewear.
Taylor Hill / FilmMagic / Getty Images8. Beyoncé has created a booming empire outside of her music endeavors. The singer founded Parkwood Entertainment in 2008, which handles everything from her tour production to management. She also partnered with her mom, Tina Knowles, on the haircare line Cécred. Beyond that, she has the whisky brand Sir Davis and the athleisure line Ivy Park.
Axelle / Bauer-Griffin / FilmMagic / Getty Images9. In 2019, Nick Jonas partnered with designer John Varvatos to release Villa One Tequila. The idea stemmed from a 2018 trip to Mexico and inspired the brand's motto of "life as it should be."
Michael Loccisano / Getty Images10. In 2023, Cher partnered with New Zealand's Gianpaolo Grazioli to launch the gelato company Cherlato. The ice cream truck can be found serving scoops in the Los Angeles area.
Jamie Mccarthy / Getty Images11. Kylie Minogue founded a wine company in 2020 and has sold over 27 million bottles since.
Lia Toby / Getty Images12. Ciara is another pop artist who became a successful entrepreneur. She founded Beauty Marks Entertainment, a female-led company serving as a hub for music, film, and more. In 2020, the singer co-founded The House of LR&C alongside her husband, Russell Wilson, and former Lululemon CEO Christine Day. It's a Certified B Corp featuring LITA by Ciara and Good Man Brand. But she didn't stop there! She also has OAM Skin, Ten To One Rum, and a children's sportswear and athleisure line, 3BRAND.
Alekandra London / Getty Images13. From founding the haircare brand TYPEBEA to Próspero Tequila and even the sustainable clothing brand Human Beings, Rita Ora has done a little bit of everything.
Joe Maher / Getty Images14. Celine Dion has pursued several business ventures, including Le Mirage Golf Club, a fragrance line, and a children's clothing brand. She also launched her own management company, Les Productions Feelings Inc.
Dave Sandford / NHLI via Getty Images15. In 2025, Dua Lipa launched a skincare brand with Augustinus Bader. It focuses on a three-step routine of skin renewal, activation, and balance.
Steve Granitz / FilmMagic / Getty Images16. Jessica Simpson launched the Jessica Simpson Collection in 2005. The brand now offers clothing, shoes, swimwear, and more.
Dia Dipasupil / FilmMagic / Getty Images17. In 2021, Harry Styles joined the lifestyle and beauty sector by introducing Pleasing. The brand now includes nail polish, apparel, fragrances, and more.
Gareth Cattermole / Getty Images18. Christina Aguilera has had a fragrance brand for over 20 years. Most recently, she cofounded the sexual wellness brand Playground with Catherine Magee and Sandy Vukovic. She serves as the company's Chief Brand Advisor.
Jesse Grant / Getty Images for Breakthrough Prize19. Madonna developed MDNA SKIN, a line inspired by her own daily skincare routine.
James Devaney / GC Images / Getty Images20. Halsey owns not one but two makeup lines! She launched about-face in 2021, which has everything from face to lip products. One year later, the sister brand af94 hit shelves with Gen Z-focused cosmetics at an affordable price point.
Aurore Marechal / Getty Images21. Jennifer Lopez has dabbled in many industries over the course of her career. She launched JLo Beauty in 2021, has her own perfume line, and later expanded to the alcohol industry with Delola. Plus, she co-founded Nuyorican Productions with her longtime manager, Benny Medina, over two decades ago.
Dominic Lipinski / Getty Images22. Dolly Parton is a bona fide businesswoman. She co-owns The Dollywood Company, launched the dog apparel and accessories line Doggy Parton, and even expanded to the alcohol industry with Dolly Wines.
Jason Kempin / Getty Images23. Hilary Duff serves as Chief Brand Director for Below 60, a clean home fragrance brand carrying candles and plug-in diffusers.
Emma McIntyre / Getty Images for SiriusXM24. And finally, SKYLRK is a fashion, footwear, and lifestyle company founded by Justin Bieber. He also teamed up with Micah Cravalho on Generosity, a bottled water brand now focusing on clean water technology.
John Shearer / Getty Images for The Recording AcademyWhich pop star biz is your favorite? Drop your pick in the comments!
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